- Hire salespeople with the right attitude. “Sales” is a people oriented occupation. Introverts need not apply. Ensure you hire the right kinds of people in your sales department
- Create a bonus structure that kicks in at various predetermined sales volumes. These can act as “financial carrots” to help sales people push through their fears.
- Insist on a minimum number of sales calls per day/week and track them. This will do as much to guarantee a certain level of success for your sales people as anything and success breeds more success.
- Organize supportive and motivational sales meetings on a regular basis. Everyone needs a little push now and again.
- Provide ongoing sales training. Salespeople are responsible for generating your revenues, so train them well.
- Provide outstanding sales tools (i.e. brochures and other presentation materials). These help sales people to look and feel more professional.
- Encourage a corporate culture that promotes pride in your company. People who are genuinely proud of their company and its products have little reason to fear rejection.